消费新知 Audio Download

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从饮料品牌竞争切入，用数据与案例揭示中国消费者行为变迁，主播结合创业与消费者研究背景，带来犀利商业洞察。

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饮料是个好生意，也是很多品牌"撕咬"的残酷竞技场。除了解渴，现今的饮料品牌添入了更多的情感、功能以及符号化的元素。这期我们聊了以下内容： 3:06 不约而同的新尝试：汉口二厂 13:46 饮料的新购买和饮用场景 16:18 喝红牛还是喝枸杞，是中青年的界限碑吗 24:40 农夫山泉，统一冰红茶，元气森林的利润率到底有多少 30:01 矿泉水走向奢侈，而可乐众生平等 37:03 进口水流向临期超市 43:58 饮料包装上的大头照：二十年的王力宏变成许光汉【编辑部的故事】最近你买过哪些令你印象深刻值得分享的，新尝试的，或者值得吐槽的饮料，欢迎评论分享下～【主播介绍】 Neo 曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话，很有意思 Renee 中年赋闲的消费者行为研究者「消费新知」天团首席女主播数据和推理小说都可以看很久很久

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Why people download 消费新知

下载离线听，洞悉消费新趋势

拆解饮料品牌如何用情感、功能与符号化元素吸引消费者
对比农夫山泉、元气森林、可乐等品牌的利润率与定价策略
探讨红牛与枸杞代表的中青年消费分界线
分析进口水为何流向临期超市
从包装代言人看二十年饮料营销变迁

FAQ

Why people download 消费新知

下载离线听，洞悉消费新趋势 - 拆解饮料品牌如何用情感、功能与符号化元素吸引消费者 - 对比农夫山泉、元气森林、可乐等品牌的利润率与定价策略 - 探讨红牛与枸杞代表的中青年消费分界线 - 分析进口水为何流向临期超市 - 从包装代言人看二十年饮料营销变迁

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About 消费新知

新鲜热辣的消费相关新数据，新事件，新趋势，帮你看懂中国消费者。主播介绍：【Neo】曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话很有意思【Renee】消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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